Semiotics of cinematography and mise en scene -
The advert starts in a middle composition with scenes filmed at a slow pace and a still frame but moving subject. For example, the cameras fixed position focused on the edge of the swimming pool when using depth of field, whilst viewing the background water moving.
The initial image is at a wide shot of the beach, with scenes of waves and relaxing settings.
Themes of romance and family are explored by showing characters as happy in the company of each other and in close up shots, showing their joyful facial expressions making the audience feel involved, warmed and welcomed to the company. The characters being in a beach situation gives the initial idea that the advert is going to be relaxing, contributing to the company's main holiday goal.
Low camera angles looking up to the character indicate how powering and invincible someone can feel after booking a holiday with the company.
The tilt movement of the camera from an over the shoulder and close up shot shows the emotion of a character through a hug of another.
More characters than props have been used, showing the strong & overpowering connection Thomsons holidays has - in a developing tech society, the advert distracts viewers from being materialistic.
Costumes worn are mostly revolved around summer lounging and swimming activities. Body language and movements taken place by the people show that their are flexible and free. Characters are frequently intertwined in a scene together through hugging or having fun, symbolising how going on holiday can expand relationships e.g with family and how Thomsons holidays provides this. The characters are overall portraying happy, relaxful behaviour.
The lighting of scenes varies depending on the settings and angles filmed at, for example a scene of a character in the swimming pool at night from a low angle has contrasting bright lighting from the pool and darker lighting in the background .
The advert ends in a point of view shot with unsteady camera movements,making the viewer feel physically part of the video.
Depth of field is also used at the end of the advert with the background image blurring out, and Thomsons' slogan and text showing.
The composition of a scene involves focus pull, from the focus on a characters arm to their face. Intentions behind this could be to slow down the moment and show the loving facial expression of the character.
Sound and editing -
Non dietetic, calming background music has been used, linking to the relaxation theme and further making the audience feel comfortable.
The voice-over & speech at a slow pace links to the slow cut images and makes the audience listen and appreciate the loving / warming language used in the speech, along with being recorded in a child's voice. The soothing child voice could symbolise how rejuvenated and young one can feel after booking a holiday.
The overall meaning of the speech implies how your mind is put at ease and how you find individual comfort when booking with this company.
Cuts are slow yet steady paced taking 3-4 seconds, contrasting between subjects such as the family and the attractive holiday location.
Subjects within scenes transition frequently for example a scene of family members cutting to an underwater shot. This symbolises the vast amount of activities to participate in with Thomsons holidays.
Though there are no quick cuts, the subject some scenes builds excitement.
The initial image is at a wide shot of the beach, with scenes of waves and relaxing settings.
Themes of romance and family are explored by showing characters as happy in the company of each other and in close up shots, showing their joyful facial expressions making the audience feel involved, warmed and welcomed to the company. The characters being in a beach situation gives the initial idea that the advert is going to be relaxing, contributing to the company's main holiday goal.
Low camera angles looking up to the character indicate how powering and invincible someone can feel after booking a holiday with the company.
The tilt movement of the camera from an over the shoulder and close up shot shows the emotion of a character through a hug of another.
More characters than props have been used, showing the strong & overpowering connection Thomsons holidays has - in a developing tech society, the advert distracts viewers from being materialistic.
Costumes worn are mostly revolved around summer lounging and swimming activities. Body language and movements taken place by the people show that their are flexible and free. Characters are frequently intertwined in a scene together through hugging or having fun, symbolising how going on holiday can expand relationships e.g with family and how Thomsons holidays provides this. The characters are overall portraying happy, relaxful behaviour.
The lighting of scenes varies depending on the settings and angles filmed at, for example a scene of a character in the swimming pool at night from a low angle has contrasting bright lighting from the pool and darker lighting in the background .
The advert ends in a point of view shot with unsteady camera movements,making the viewer feel physically part of the video.
Depth of field is also used at the end of the advert with the background image blurring out, and Thomsons' slogan and text showing.
The composition of a scene involves focus pull, from the focus on a characters arm to their face. Intentions behind this could be to slow down the moment and show the loving facial expression of the character.
Sound and editing -
Non dietetic, calming background music has been used, linking to the relaxation theme and further making the audience feel comfortable.
The voice-over & speech at a slow pace links to the slow cut images and makes the audience listen and appreciate the loving / warming language used in the speech, along with being recorded in a child's voice. The soothing child voice could symbolise how rejuvenated and young one can feel after booking a holiday.
The overall meaning of the speech implies how your mind is put at ease and how you find individual comfort when booking with this company.
Cuts are slow yet steady paced taking 3-4 seconds, contrasting between subjects such as the family and the attractive holiday location.
Subjects within scenes transition frequently for example a scene of family members cutting to an underwater shot. This symbolises the vast amount of activities to participate in with Thomsons holidays.
Though there are no quick cuts, the subject some scenes builds excitement.
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