Denotation - cinematography Connotation - cinematography
- Shallow depth of field with coke bottle as the main subject, making the audience closer to the bottle itself along with highlighting the details added to the bottle such as water droplets, symbolizing the coke as refreshing.
- Musician in the foreground, in a after concert / festival setting. Attracts a audience related to music or to those who enjoy listening.
- Dark / raining setting in the background. Further focuses the audience to the colour of the coke logo printed onto the bottle.
- Bokeh effect - blurred red light also in the background. Company associating themselves with red which could remind audiences of the brand when coming in contact with the colour.
- Set during evening - indicating time to drink.
Connotation - mise en scene
- Low camera angle, specifically for where the text and logo is visible to the audience.
- Various bigger props included within frame such as guitar, however, the main focus is still the bottle.
- Costume is not outstanding or too bright, therefore keeping the focus on the main product.
Denotation -text and logo
Connotation - text and logo
- Universal coke logo placed in top left corner with the eye catching & recognisable bright red
- ' taste the feeling ' slogan - Anchorage, adds depth to the whole advert.
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