The Semiotics of Persuasive posters

The Semiotics of Persuasive posters 

Connotation & denotation - Vodafone

1. Vodapfones advertisement includes a raident nuclear family during a celebration. The advert immediately enlightens the audience by using emotional appeal. The cameras position at an eye shot makes the viewer feel as though they are in front of the people shown, also experiencing the happy atmosphere. 
2. The shot is all focused with the depth of effect used, leaving clarity for the balloons in the background.Other props, for example the picture frames, indicate a home setting - a comfortable environment. By doing this vodafone may have wanted the viewer to feel comfortable and symbolise a hassle free company.
3. The slogan and text includes statistics involving the country, placed in vodafones signature red colour. Viewers may therefore feel persuaded as they are provided with evidence of the companies success.
4. Furthermore, the bright red is repeated through the family's clothes, boxed slogan in the foreground and balloon in the background.The red in clothing and the families body language is subtle and, again links to a casual style. Vodafones red blends into the picture, possibly symbolsing the strong connections the company has between family /the idea of bringing family together. 
5.  The language used in the slogan is effective, - "you" The connotation of this is the company making viewers feel involved.

1. Other advertisements by vodafone include references to star wars. The company uses humour and engages a specific audience attracted to the series. Vodafones slogan, linked to star wars, is highlighted in this advertisement through the body language / action of the character.  
2.  Shallow depth of field is used with the football and headphones ' controlled ' by the character, along with- 
3. A Contrast between the greenery and recognisable red .The companies choice of colour, red, has powerful connotations. This is shown physically through the slogan always placed on top of background colours ( in this case, the green, nature environment )