Pot Noodle - Primary and Secondary research

Pot noodle secondary research. – Team Nudoru

·    As our group are advertising Pot Noodles, research into the product has been conducted in order to make the advert as appealing and successful as possible. This also includes research of the target audience, previous noodle advertisements, statistics and history of noodles and exploring mindsets behind those purchasing the product. 



                                                                                                                                          Pot  Noodles' sensational & appetizing recipe was first founded in 1958, making its way to the U.K in 1977. There are now over 14 flavours available, all catering for vegetarians with no artificial colours or preservatives. These instant noodles are not only ideal for people on the go, but are effortless and affordable to make, under only 4 minutes.

•      Pot noodles are produced from dehydrated ingredients, including flavoured power and dried vegetables.
•      The company has been thriving from the 90's to present day, with  300,000 pot noodles sold in 1995, to profits increasing from 3.2bn in 2016 to 4.1bn in early 2017. 
•      The targeted audience for the company includes young adults, students and those who are occupied with work / busy schedules.
•      The noodles are an alternative snack to sandwiches and provide energy.
•      Between 2000 and 2006, Pot noodle was no longer owned by the company Golden Wonder, but by Unilever. As Unilever has a salt reduction programme, the recipe changed and became healthier with salt reduction. 
•      The ' You can make it ' campaign undertaken by company reduced the image of pot noodle being a shiftless, lazy snack, and inforced the idea that young adults are ambitiously busy, therefore consuming pot noodle as an active snack on the go. 
•      The campaign trended worldwide with 364,000 more households buying pot noodle than the previous year. 

' You can make it 'campaign 

   Pot Noodles active and inspiring campaign allowed themselves to show and further remind audiences how good Pot Noodle can be along with living upto the statement - "one of Britain's most iconic brands" The campaign also helped give opportunities for the people behind advertising it - the teenager playing a role in the campaign ad managed to become ' internet famous ' and will further proceed into an acting career.

·                                                                                    Instant noodles – Nissen noodles, 

•     Noodles initially originated from China, became popular in Japanese culture and spread worldwide
•      The Nissen / ' cup noodles ' foam bowl or paper cup design incorporates the USA and Asia's culture. 
•      Advertisements associated with this brand are usually presented in a humours way and involve many visual effects. This links and helps with our advertising of pot noodles as it influences ideas of editing and ways to make the noodles look appealing and attractive to eat, along with hopefully making the audience remember the advert through humour used. 

   Bibliography- 

     https://www.unilever.co.uk/brands/food-and-drink/pot-noodle.html

h https://www.campaignlive.co.uk/article/unilever-lucky-generals-made-pot-noodle-choice-go-getters/1406608

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                                                 Pot Noodle primary research - Team Nudoru. 

       As part of  primary research, our group created a questionnaire including questions for those who have tried instant or pot noodles,and for those who have, we included questions such as which flavour is their favourite, etc. The overall questionnaire had 10 respondents with answers halved between 2 to 1 person each.  Also included in the questionnaire are two noodle adverts, both exploring separate persuasive themes. Video 2 being a humorous advert including a character in a costume and Video 1 being more serious & including more aesthetic, cinematographic shots. The questionnaire asks the audience which advert they prefer. Results included 30% choosing Video 2 and 70% choosing Video 1. This gives our group an understanding of what our target audience are appealed by, helping our theme planning for a print and film advertisement. 
     Linking to our secondary research of Pot  Noodles 14 flavours, we asked what flavour sounds most appealing - for those who have tried pot noodle to answer their favourite flavour and for those who haven't to further answer which sounds most delectable. We found that the top 3 flavours are:

•      Chicken and Mushroom
•      Sweet and Sour
•      Chinese Chow Mien 

   This inspires ideas such as using these flavours to advertise or using the same designed pot / ingredients as the specific products. 
      




The majority of the population have seen a Pot Noodle advert over the amount who have not. This means that previous Pot Noodle advertisements have been successful and have been recently advertised for audiences consuimg TV

 content, therefore our secondary research into using previous pot noodle adverts has been successful as they have been viewed by current audiences.

    
   These results indicate the typical time of day our target audience consume pot noodle. The majority results are split between the evening and afternoon, just over 40%, possibly symbolising how audiences consume the products between meal times of lunch and dinner, when a quick meal may be needed between schedules, after school or before a part time job. 





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