O2's inspiring advert based around an astrology setting and space themes involves various shots, angles and cuts. The voice over, parallel sound and poetry speech adds meaning to the advert and is different to other adverts seen on a basis. Messages behind the advert can be connoted as deeper and more meaningful, making the advert and company memorable to audiences.
Cinematography and mise en cine
The cinematography of the advert involves close up shots and repetitive cuts, usually when the advert speeds up in pace. An example of a close up shot is of the male's eyes, showing the fascinating reflection of earth.
Wide and long shots of the galaxy are used, showing an area of the infinite surrounding.
There is as a fade into the advert from a black screen with a white spectacle, introducing the main subject as an example of a wide shot at an eye level angle.The character wears a dark, plain costume, symbolising him as a ordinary person just like the audience viewing the advert. This may be successful as the audience feel as though they can relate to a person in the ad, further making them feel connected and trusting the company.
The setting of space is interesting and strikes imaginative minds. As the actions that take place there are ambiguent to us, humans want to know more and are constantly intrigued, therefore O2's use of this setting is successful as it is guaranteed to compel a large amount of audiences.
The characters body language relates to his speech exploring the main theme of communication, the core for a mobile network.
A birds eye view of the character along with high shots and angles symbolises the power space has over this person. O2 could be referencing how powerful their company is, powerful enough to never let their customers down and sucesfully allow them to communicate with each other across the earth.
Wide and long shots of the galaxy are used, showing an area of the infinite surrounding.
There is as a fade into the advert from a black screen with a white spectacle, introducing the main subject as an example of a wide shot at an eye level angle.The character wears a dark, plain costume, symbolising him as a ordinary person just like the audience viewing the advert. This may be successful as the audience feel as though they can relate to a person in the ad, further making them feel connected and trusting the company.
The setting of space is interesting and strikes imaginative minds. As the actions that take place there are ambiguent to us, humans want to know more and are constantly intrigued, therefore O2's use of this setting is successful as it is guaranteed to compel a large amount of audiences.
The characters body language relates to his speech exploring the main theme of communication, the core for a mobile network.
A birds eye view of the character along with high shots and angles symbolises the power space has over this person. O2 could be referencing how powerful their company is, powerful enough to never let their customers down and sucesfully allow them to communicate with each other across the earth.
s Editing -
Scenes in the advert involve the constant use of blue and transitions into various galaxy colours, occurring every 4-5 seconds - at a slow pace. Intentions behind a slow pace may be to keep the audience's attention on the mans inspiring speech. The mans speech portrays how we all live one life where one should communicate, talk and love with another, therefore having a mobile network where the company is reliable shows how easily you can communicate with the rest of the world.
Towards the end of the advert, a contrast between human and nature is shown through a a view of the earths outer layer and a time lapse of a city, transitioning to effects of water splashes. O2's intention of these 3 scenes may be showing the companies knowledge and power spread to the city / audience. This shows that O2 not only provide communications with another across the globe, but between the customer and company.Scenes in the advert involve the constant use of blue and transitions into various galaxy colours, occurring every 4-5 seconds - at a slow pace. Intentions behind a slow pace may be to keep the audience's attention on the mans inspiring speech. The mans speech portrays how we all live one life where one should communicate, talk and love with another, therefore having a mobile network where the company is reliable shows how easily you can communicate with the rest of the world.
The use of characters in water connotates a refreshing and hassle free life when contracted with O2.
Sound -
The video starts with a powerful, exploding star sound immediately inforcing the idea of ' man's greatest dream 'of exploring space, stars and beyond - intriguing audiences, different to other advertisements making the viewer not wanting to skip.
Sound effects such as water explosions and droplets with ocean or earth scenes have been used, adding depth to the overall video along with parallel sound - for example slow music used with the editing technique, slow motion.
The other sound technique used is the narrators voice as a voice over. The character uses poetic language further linking to the complex and ambiguous themes of space.
Calming yet captivating background music is included, a non diegetic sound. The overall effect of this adds to the aesthetic visual.
Calming yet captivating background music is included, a non diegetic sound. The overall effect of this adds to the aesthetic visual.
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