Persuasive Methods

Many persuasive methods are used as part of media advertising, ranging from humour to fear to successfully attract audiences. examples audience members may have come across include:

 Humour: Humour advertisements engage the audience by making them feel enlightened.
Companies advertising, using this persuasive technique, use a common sense of humour in order to please a large amount of the public.Viewers are also more likely to have a positive image of the brand in the long term. https://youtu.be/wapLaF5jmrU

Emotional Appeal: By making an advert emotional, the audience member feels more personally connected therefore remembers more about the product or brand. This is a stronger way of advertising, as there is interactivity with the viewers feelings and emotions, for example, making them feel nostalgic about childhood memories, happy about upcoming events, etc.

https://www.youtube.com/watch?v=rW36ZfTvp3U














Bandwagon: Bandwagon advertisements inforce the idea of 'FOMO' - fear of missing out. These adverts insist that life is better with the brand or product in possession, and without it, you may be missing out on the latest trends. Young adults / teenagers may be intrigued most by these adverts, as part of a fast technology developing generation, staying up to date on trends. https://youtu.be/WfX0MXvRwFo

Fear: These adverts show certain consequences if you do not own a specific product or do not take into account a message portrayed. For example, showing a person in hospital and bad side effects in an advert to quit smoking, or, not being healthy without eating the specific food being advertised. The seriousness of these adverts makes it memorable for viewers, especially in ads portraying extreme situations & punishment for not using or buying a specific product. https://youtu.be/SfAxUpeVhCg

Reward / hope:
Companies provide opportunities for the public to gain more by buying their product, for example,winning money or technology after buying the product or by sharing with a friend. This interactivity interests and attracts wider audiences. Smaller scaled rewards include an hour or 30mins free music listening on apps such as spotify, after watching a promoted advert. https://youtu.be/vz-w2g091cs


Experts: By including a person who knows and is experienced in a platform, viewers are convinced that this professional uses and knows what products, brands and processes are the best -  A trust is built with the product, therefore the audience is persuaded. https://www.youtube.com/watch?v=PBeRw_lqOG4

Testimonial:
This includes using public citizens to promote a product, e.g by filming their positive opinion / statement on the street. This could be successful as other members of the public viewing understand the similarity in persona - that regular, daily people use these products therefore creating a relatable vibe / atmosphere. However, other persuasive techniques such as reward advertisement may be more effective as audiences get involved rather than only given information. https://youtu.be/IURGLEfXtkU

Repetition-
Adverts can be effectively memorable with a catchy song or theme title, constantly being repeated in the companies advertisement. This consistency makes the advert memorable for a longer amount of time. https://youtu.be/tZndHQtTHlI