Pot Noodle - Initial print & moving image advertisement ideas.

                                                          Pot Noodle print ad ideas -

After conducting primary and secondary research, information for an initial print advert has been provided including target audiences and techniques that are / have been successful when advertising with this product.

•  Ideas for the print advert involve including own photographs taken of  places and activities shown as people being busy, edited / taken using colours from the top Pot Noodle flavours - Original Curry ( yellow )  and chicken and mushroom ( green.) Pot Noodle caters for the idea of a busy audience as it is ready in under 4mins found from our secondary research.
• The background image behind the main pot noodle could be slightly blurred with the main Pot Noodle image in the center using one of the most liked flavours - Sweet and sour ( light blue ) however this aspect may not be included. 
• The idea of photographs capturing business enforces the idea of audiences constantly being occupied and on the go, therefore having Pot Noodle as a quick and easy snack to consume during busy scheduled times. 
• The colours are appealing to the eye and initially make the product worth looking at & buying.
• A catchy and appealing slogan can be included under and /  or over the main image of Pot Noodle. There may be two catchy slogans in order to make the whole product memorable and effective. 
• Programmes to use when editing the photographs include Photoshop - to add text and  the main subject of the image - Pot Noodle - over the background images. Photoshop can also be used to blur the background image behind the main subject and edit the other photos to the required colours.
• Two models walking past each other both busy represents my exploration of including an aspect of portrait photography therefore including skills learnt in the photography studio.

 My original idea for the print included adding various amounts of photos including 3 photos representing each flavour of pot noodle. The photos included different activities including people on train stations and the subway.As the whole print advert looked packed and would not catch the audiences attention, I simplified the print down to only the portrait photographs.

Previous idea - before and after edits of photos inspired by the Chicken and Mushroom ( green ) Pot Noodle flavour and yellow.

                                                 Pot Noodle moving image ad - 
Ideas for this advert include using a general theme of humour as previous adverts portraying noodles often show the product in a un serious way, found out from our conducted secondary research. Other techniques such as being repetitive may be included e.g by repeating a catchy slogan " Try me ... " to make the ad memorable.
Using fake celebrity endorsement will not only make the advert funny, but uses another persuasive advertisement technique in order to make the overall video as successful as possible.
The character as a football or basketball player would be shown as not good at the sport in the initial scene using a wide shot.,therefore then questioning his performance to the Pot Noodle.
The camera can be placed using a low shot - as though its from the Pot Noodles angle looking up to the footballer & a high shot to show the footballers perspective looking down to the Pot Noodle.
A dialogued conversation between the footballer and Pot Noodle takes place, shown through the script.
The Pot Noodle could also rather not talk, making its presence more important without sound and the main character eating it straight away.
Another character from afar may view the conversation, however unlike the footballer, they cannot see the Pot Noodle, rather just a conversation with a bench. Further demonstrating a humorous theme.
The end of the advert, as shown in the script ends using shallow depth of field and with a better performance by the character due to the consumption of Pot Noodle.

Recce:

• Setting is in a football pitch of school

Script:

Demaru: Football character

*Starts with Demaru taking a free kick with the football going over the gate*

*Cuts to Demaru taking a penalty and he trips over the ball*

Demaru: Why am I so shit! *bleep*

Pot Noodle: * no reply *

*Demaru looks at bench, staring at Pot Noodle*

Demaru (to Pot Noodle at low shot): You’re in my seat.

Pot Noodle: Why should I move?

Demaru: (At High Shot) Because I said so

Pot Noodles: Try me…

*Demaru looks around, shrugs and picks up the noodles*

*Demaru begins to eat the pot noodles*

* Transition, footballer goes back to playing his sport and finally scores a goal*

*Cuts to pot noodles on the bench and Demaru playing football in the background, shallow depth of field,

out of focus*

Voiceover: Pot Noodles chicken and mushroom flavour - Keep fueled for your

performance,

Try Me...

Storyboard: