Photography studio and photoshop induction

As part of an induction to create my print advertisement, initial information to use the equipment was required, therefore a photography studio induction. Key information included the correct directions on using the equipment and beginning to use a lighting technique.

Key points in the studio-

When photographing someone, make sure they do not stand too close to the backdrop - 5ft to 6ft away from the backdrop. This is to make sure the person does not blend into the backdrop. 
• Positioning of the lights around the model to create effects using 3 area lighting. This includes, (as in the name, ) 3 lights including a back light and 2 front lights.
• The 3 main light setup is mainly used for fashion, portrait and product photography.

  The setup lighting includes- 

• The key / main light is used mostly for contrasting photos
• Fill light 
• Back light / hair light, positioned to look down on the main subject. 
• Dial between 1-6, 1 being the lowest for the flash. The dial usually stays at 3 when shooting. 
• There are soft boxes around the lights to defuse the brightness to make sure the overall light looks natural.

Photoshop - 

• When uploading to web, make sure the resolution is 72dpi (  dot per inch.) 
• Image and image size tells you the actual size of the image when it was actually photographed.
• Transform - Ctrl T and hold down shift key when making an image the background - then resize the image to fit the overall page.
• Ctrl z - undo
• To edit the brightness, saturation, contrast etc of a photo, go to image - adjustment.

Camera induction -
As part of the initial use of cameras, regulations for the equipment was required, such as the tripod. The camera that will be used for the final moving image is canon and will be shot in the field of the school. Practice shots were taken using the recce in order to adjust / get used to handling the camera.

Team Nuduro - Finalising ideas & pitching our advertisement

Pot Noodle ad presentation-
Before starting the initial creation of the moving image and print, our group pitched our ideas to a group of students, who are also conveniently our target audience for the entire product.

Final ideas- 
From feedback received and reflection of our ideas and research, the script for some aspects of the advert has changed along with including another character.
   

Script - 

Demaru: Main character playing basketball

Jamal: Character who plays better than Demaru before consuming the Pot Noodle.

*Starts with Demaru and Jamal shooting, cuts in between with Demaru loosing continuously and Jamal scoring.*

*Cuts to Demaru angrily walking out the gate*

Demaru (sitting down on bench outside court:) Why am I so shit! *bleep*

Pot Noodle: * no reply *

*Demaru looks at bench, staring at Pot Noodle*

Demaru (wide shot)* looks at Pot Noodle*

Pot Noodles: Try me…

*Demaru shrugs and picks up the noodles*

*Demaru begins to rapidly eat the pot noodles*

*Transition, back to basketball court. Demaru plays and scores more than Jamal*

*Cuts to pot noodles on the bench and Demaru playing football in the background, shallow depth of field,

out of focus*

Voiceover: " Keep fueled for your

performance,

Pot Noodle. Try Me... "

New recce:

• Basketball court of school, next to football field. 

Schedule for filming:

1. Two people responsible for bringing in a Pot Noodle & Football kit. 
2. Spend 2 -3 lessons filming in basketball court,get and make sure Jamal ( character playing better than Demaru ) can film on the day.
3. Film the shots of Demaru and Jamal shooting and failing. Once complete, film Pot Noodle on bench
4. Transfer footage from SD card on the same final film day, make sure all of the group have the footage.
5. Start adjusting to using premiere pro for editing.
6. Spend 1 - 2 ( preferably one) lesson completing any voiceovers
7. Edit footage in order with cuts and transitions as a group
8. Finalise editing, add non digetic sound ( if needed ) etc.
9. ( Try hit 30 - 45second advert time )

Final sketch: 4 main scenes

Pot Noodle - Initial print & moving image advertisement ideas.

                                                          Pot Noodle print ad ideas -

After conducting primary and secondary research, information for an initial print advert has been provided including target audiences and techniques that are / have been successful when advertising with this product.

•  Ideas for the print advert involve including own photographs taken of  places and activities shown as people being busy, edited / taken using colours from the top Pot Noodle flavours - Original Curry ( yellow )  and chicken and mushroom ( green.) Pot Noodle caters for the idea of a busy audience as it is ready in under 4mins found from our secondary research.
• The background image behind the main pot noodle could be slightly blurred with the main Pot Noodle image in the center using one of the most liked flavours - Sweet and sour ( light blue ) however this aspect may not be included. 
• The idea of photographs capturing business enforces the idea of audiences constantly being occupied and on the go, therefore having Pot Noodle as a quick and easy snack to consume during busy scheduled times. 
• The colours are appealing to the eye and initially make the product worth looking at & buying.
• A catchy and appealing slogan can be included under and /  or over the main image of Pot Noodle. There may be two catchy slogans in order to make the whole product memorable and effective. 
• Programmes to use when editing the photographs include Photoshop - to add text and  the main subject of the image - Pot Noodle - over the background images. Photoshop can also be used to blur the background image behind the main subject and edit the other photos to the required colours.
• Two models walking past each other both busy represents my exploration of including an aspect of portrait photography therefore including skills learnt in the photography studio.

 My original idea for the print included adding various amounts of photos including 3 photos representing each flavour of pot noodle. The photos included different activities including people on train stations and the subway.As the whole print advert looked packed and would not catch the audiences attention, I simplified the print down to only the portrait photographs.

Previous idea - before and after edits of photos inspired by the Chicken and Mushroom ( green ) Pot Noodle flavour and yellow.

                                                 Pot Noodle moving image ad - 
Ideas for this advert include using a general theme of humour as previous adverts portraying noodles often show the product in a un serious way, found out from our conducted secondary research. Other techniques such as being repetitive may be included e.g by repeating a catchy slogan " Try me ... " to make the ad memorable.
Using fake celebrity endorsement will not only make the advert funny, but uses another persuasive advertisement technique in order to make the overall video as successful as possible.
The character as a football or basketball player would be shown as not good at the sport in the initial scene using a wide shot.,therefore then questioning his performance to the Pot Noodle.
The camera can be placed using a low shot - as though its from the Pot Noodles angle looking up to the footballer & a high shot to show the footballers perspective looking down to the Pot Noodle.
A dialogued conversation between the footballer and Pot Noodle takes place, shown through the script.
The Pot Noodle could also rather not talk, making its presence more important without sound and the main character eating it straight away.
Another character from afar may view the conversation, however unlike the footballer, they cannot see the Pot Noodle, rather just a conversation with a bench. Further demonstrating a humorous theme.
The end of the advert, as shown in the script ends using shallow depth of field and with a better performance by the character due to the consumption of Pot Noodle.

Recce:

• Setting is in a football pitch of school

Script:

Demaru: Football character

*Starts with Demaru taking a free kick with the football going over the gate*

*Cuts to Demaru taking a penalty and he trips over the ball*

Demaru: Why am I so shit! *bleep*

Pot Noodle: * no reply *

*Demaru looks at bench, staring at Pot Noodle*

Demaru (to Pot Noodle at low shot): You’re in my seat.

Pot Noodle: Why should I move?

Demaru: (At High Shot) Because I said so

Pot Noodles: Try me…

*Demaru looks around, shrugs and picks up the noodles*

*Demaru begins to eat the pot noodles*

* Transition, footballer goes back to playing his sport and finally scores a goal*

*Cuts to pot noodles on the bench and Demaru playing football in the background, shallow depth of field,

out of focus*

Voiceover: Pot Noodles chicken and mushroom flavour - Keep fueled for your

performance,

Try Me...

Storyboard:

Pot Noodle - Primary and Secondary research

Pot noodle secondary research. – Team Nudoru

·    As our group are advertising Pot Noodles, research into the product has been conducted in order to make the advert as appealing and successful as possible. This also includes research of the target audience, previous noodle advertisements, statistics and history of noodles and exploring mindsets behind those purchasing the product. 



                                                                                                                                          Pot  Noodles' sensational & appetizing recipe was first founded in 1958, making its way to the U.K in 1977. There are now over 14 flavours available, all catering for vegetarians with no artificial colours or preservatives. These instant noodles are not only ideal for people on the go, but are effortless and affordable to make, under only 4 minutes.

•      Pot noodles are produced from dehydrated ingredients, including flavoured power and dried vegetables.
•      The company has been thriving from the 90's to present day, with  300,000 pot noodles sold in 1995, to profits increasing from 3.2bn in 2016 to 4.1bn in early 2017. 
•      The targeted audience for the company includes young adults, students and those who are occupied with work / busy schedules.
•      The noodles are an alternative snack to sandwiches and provide energy.
•      Between 2000 and 2006, Pot noodle was no longer owned by the company Golden Wonder, but by Unilever. As Unilever has a salt reduction programme, the recipe changed and became healthier with salt reduction. 
•      The ' You can make it ' campaign undertaken by company reduced the image of pot noodle being a shiftless, lazy snack, and inforced the idea that young adults are ambitiously busy, therefore consuming pot noodle as an active snack on the go. 
•      The campaign trended worldwide with 364,000 more households buying pot noodle than the previous year. 

' You can make it 'campaign 

   Pot Noodles active and inspiring campaign allowed themselves to show and further remind audiences how good Pot Noodle can be along with living upto the statement - "one of Britain's most iconic brands" The campaign also helped give opportunities for the people behind advertising it - the teenager playing a role in the campaign ad managed to become ' internet famous ' and will further proceed into an acting career.

·                                                                                    Instant noodles – Nissen noodles, 

•     Noodles initially originated from China, became popular in Japanese culture and spread worldwide
•      The Nissen / ' cup noodles ' foam bowl or paper cup design incorporates the USA and Asia's culture. 
•      Advertisements associated with this brand are usually presented in a humours way and involve many visual effects. This links and helps with our advertising of pot noodles as it influences ideas of editing and ways to make the noodles look appealing and attractive to eat, along with hopefully making the audience remember the advert through humour used. 

   Bibliography- 

     https://www.unilever.co.uk/brands/food-and-drink/pot-noodle.html

h https://www.campaignlive.co.uk/article/unilever-lucky-generals-made-pot-noodle-choice-go-getters/1406608

j

                                                

                                                 Pot Noodle primary research - Team Nudoru. 

       As part of  primary research, our group created a questionnaire including questions for those who have tried instant or pot noodles,and for those who have, we included questions such as which flavour is their favourite, etc. The overall questionnaire had 10 respondents with answers halved between 2 to 1 person each.  Also included in the questionnaire are two noodle adverts, both exploring separate persuasive themes. Video 2 being a humorous advert including a character in a costume and Video 1 being more serious & including more aesthetic, cinematographic shots. The questionnaire asks the audience which advert they prefer. Results included 30% choosing Video 2 and 70% choosing Video 1. This gives our group an understanding of what our target audience are appealed by, helping our theme planning for a print and film advertisement. 
     Linking to our secondary research of Pot  Noodles 14 flavours, we asked what flavour sounds most appealing - for those who have tried pot noodle to answer their favourite flavour and for those who haven't to further answer which sounds most delectable. We found that the top 3 flavours are:

•      Chicken and Mushroom
•      Sweet and Sour
•      Chinese Chow Mien 

   This inspires ideas such as using these flavours to advertise or using the same designed pot / ingredients as the specific products. 
      




The majority of the population have seen a Pot Noodle advert over the amount who have not. This means that previous Pot Noodle advertisements have been successful and have been recently advertised for audiences consuimg TV

 content, therefore our secondary research into using previous pot noodle adverts has been successful as they have been viewed by current audiences.

    
   These results indicate the typical time of day our target audience consume pot noodle. The majority results are split between the evening and afternoon, just over 40%, possibly symbolising how audiences consume the products between meal times of lunch and dinner, when a quick meal may be needed between schedules, after school or before a part time job. 





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